Coming soon to brick and mortar in Brooklyn Heights, Darling is the creation of Rachel Jones Bellas and Michelle Friend Sternlicht. Both mothers with careers spanning fashion, costume design, and retail, Rachel and Michelle’s deep-rooted love of collecting and creating comes to life in a neighborhood store to be enjoyed by children and their parents alike.  

Whether made by hand in our Brooklyn studio, sourced from designers around the world, or carefully curated vintage, our collection of children’s clothing, gifts, and accessories is meant to be loved today passed and down tomorrow.